3 Reasons Why Women Are Better Investors Than Men (2024)

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Are women better investors than men?

The answer might surprise you.

Fidelity Investments actually did a client data analysis that showed, on average, women performed better than men at investing by 0.4%.

Other studies have shown the same.

Now, this is of course a study of how women and men have invested in a particular time and a particular place with a particular broker, i.e., in the past few years in the good ol’ U.S. of A with Fidelity.

So we aren’t talking universal truths here, and there are obviously exceptions.

I actually have a girlfriend who invested her life savings in Bitcoin earlier this year, only to see the value cut in half. And my husband is all about the “set it and forget it” strategy that women tend toward (more on that later).

Related:

  • How to Invest in the Stock Market
  • How to Invest in Real Estate With $500 – $1,000
  • 31 Best Passive Income Ideas for 2018

But it does hold that at least recently, female investors have outperformed male investors, at least in certain studies.

And in this article, we will examine 3 reasons why female investors tend to fare better than male investors.

Table of Contents

1. Women Tend to Trade Less.

Terrance Odean, a professor at the University of California at Berkeley’s Haas School of Business, found that men trade 45% more than women!

And you know what investors have to pay every time they make a trade?

A commission to their broker.

And commissions can take a significant amount out of investors’ returns over the long run.

So naturally the group who tends to trade less — in this case, women — will have a huge head start over those who trade more — in this case, men.

Ally Invest is great because you can trade dividend stocks for as little as $3.95 per trade compared to $6.95 at E*TRADE and Charles Schwab.

2. Women Tend to “Set It and Forget It.”

Believe it or not, “set it and forget it,” rather than frantically trying to beat the market, is by far the best strategy for the average investor.

See,thevastmajority of professional stock pickers do not beat the market inanygiven year, much less routinely.

I’m not just talking about your college buddy who dumped his life savings intoSnapchat stock. I’m talking about professional, well-paid money managers.

So the best investment strategy is actually to just invest so that your returns essentially mirror the stock market.Check out our article How to Invest in the Stock Market for more on this.

And this happens to be the investment strategy that women employ more. Women tend to simply plop their money into simple index funds, while men tend to trade more actively in an attempt to beat the market, which they rarely do.

3. Women Tend to Take Less Risk.

So in their attempts to beat the market, men tend to employ far riskier investment strategies than women.

Now surely, some high-risk investors hit it big.

But far more absorb huge losses, thus reducing returns overall for the XY camp.

What Explains These Behaviors?

So I’m not an endocrinologist or sociologist, but I do have some theories as to why women and men have different investing behaviors.

Hormones

Many would chalk up the differences in male and female investment behavior to hormones.

Men, see, have more testosterone, which disposes them toward more aggressive, high-risk, high-return behavior such as trying to beat the market.

And while I think this could definitely be the case, I think there is a more compelling case found in traditional gender roles.

Gender Norms

When I first met Logan, I was bewildered by how into personal finance, investing, and passive income he was.

Like, why does he care so much about whether or not he reaches his “passive income goals” or not? And why didn’t I care so much?

Over the years, as I’ve thought through personal finance and had many conversations with friends, I’ve developed a theory why men tend to be more “into” financial things.

So hear me out here.

Despite growing equality in the workplace, the expectation in many families (including ours) remains that eventually the female partner will take herself out of the workforce for some time to raise children, while the male partner will keep on working.

So I think that more men than women know they’re going to be working the rest of their lives and at some point be the sole breadwinner, and so they are more motivated to pursue things like passive income, which can morph into engaging in risky behaviors like get rich quick schemes.

Confidence

And of course, many studies have shown that men have more confidence than women.

So naturally the more confident group will engage in behaviors such as trying to beat the market since they trust their own abilities.

And the other, less confident group will tend toward a more balanced portfolio, which tends to do better in the long run.

3 Investment Ideas for Women

Now, for all their investment prowess, women actually invest at a far lower rate than men!

We’d like to fix that here at Money Done Right.

Here are 3 investment ideas that you can get started with today.

1. Invest in Real Estate With as Little as $500.

Logan and I arelandlords. Our first investment was the mythical “house hack,” a 4-unit property we purchased using FHA 3.5%-down financing.

Read:How 20-Something Me Bought 4 Units in Los Angeles

And landlording’s great! We still hold that 4-unit as well as another rental property, and they have been very good to us.

But landlording has a major drawback, namely, the amount of time it takes.

Time is Money.

See, we get a better financial return on our time by working on this blog you’re reading right now than we do by landlording.

So rather than spending dozens of our valuable hours on Redfin or Zillow looking for properties we probably won’t even buy, we’d rather invest in hassle-free real estate deals that are way better than what we could find on our own.

(Come on; do you really think you’re going to find a good deal on Redfin where everyone else is looking?”)

Enter Fundrise.

So how do we invest in great real estate deals without being a landlord?

By investingthroughFundrise.

Fundrise is the first private market real estate investing platform.

By combining technology with new federal regulations, Fundrise lets you invest in the once-unattainable world of private investments.

Better Deals Than We Could Find On Our Own.

Fundrise lets everyday investors like you and me invest in top deals across the nation — way better deals than we could find on our own.

Don’t get me wrong;we love the properties we own and landlord.

But they weren’t by any means incredible deals.

We simply didn’t have the investment capital (we’re talking 7 and 8 figures) to access top deals like Fundrise does.

Diversification

An extremely attractive feature of Fundrise is instant diversification.

For example, through Fundrise,weare invested in multifamily in Arizona, Colorado, Florida, Georgia, Michigan, South Carolina, Texas, and Virginia.

And we are also invested in loans funding deals in Los Angeles, Phoenix, and San Diego.

Economies of Scale

Also, because Fundrise invests in large assets with many units, you get economies of scale.

  • If you own a single-family home, and you lose your tenant, you’re out of luck.
  • If you own a 4-unit, and you lose a tenant, you’re still making money.
  • But if you own a 100-unit apartment building, and you lose a tenant, there’s a professional management company on-site ready to show the unit immediately to minimize your vacancy losses.

Get Started With Only $500!

This is why we love investing in Fundrise:we get to invest as little as $500 into deals previously reserved for the richest of the rich.

Fundrise also offers a money-back guarantee.

For the first 90 days of your investment, theywill buy your investment back at the original investmentamount if for any reason you are not satisfied.

2. Lend money in $25 increments earning 4-6%.

Lending out money is one of the oldest ways to earn passive income. It’s essentially renting out your money for either people to use, and the rent you charge is known as the interest rate.

Now, in the old days, if you wanted to lend moneyto somebody in particular, you were taking on a pretty risky business, unless he or she put up some form of collateral. But now, thanks to technology, you can spread out the risk by only lending your money in $25 increments.

How does this work? Well, let’s say Borrower A needs a $25,000 loan. Instead of going to one entity, like a bank or rich person, to borrow the full $25,000— which would be very risky to that one entity— he or she borrows $25 from 1,000 people. This scenario presents much less risk because the most any single investor could lose is only $25.

Such an arrangement would have been administratively impossible just 15 years ago. But thanks to the wonders of the Internet, it is now very possible, and the peer-to-peer lending industry, as it’s known, is thriving for borrowers and investors alike.

3. Invest in dividend-paying stocks.

We love dividends here at Money Done Right.

When you invest in a dividend-paying stock, you are acquiring a portion of a company that somebody else built and that thousands of other people work for, and they are giving you a portion of their profits. Blows my mind!

There are plenty of great places to open up a stock-investing account, but the one that’s getting us hot and bothered at the moment is Ally Invest.

Ally Invest is great because you can trade dividend stocks for as little as $3.95 per trade compared to $6.95 at E*TRADE and Charles Schwab.

Ally Invest has developed a pretty amazing platform, and no matter if the stock market goes up or done, we still get dividends deposited into our Ally Invest account every quarter!

3 Reasons Why Women Are Better Investors Than Men (2024)

FAQs

What are the benefits of investing in women? ›

Rome - Investing in gender equality and women's empowerment is not only more urgent than ever but also an incredibly smart investment to generate economic growth, food security, income opportunities and better lives, particularly in rural areas where most of the world's poorest live.

Why are women better traders than men? ›

Women don't take that many risks

A study by Capital.com in 2022 showed that women traders were more likely to put bigger stop losses and exit trades when they are hit, when compared to men who put narrower stop losses and are more likely to move or cancel them, even when the trade goes against them.

Why should we invest in a woman? ›

Investing in women means reducing poverty and conflicts and ensuring a better future for all. What does investing in women mean to you? What are the benefits? Investing in women means equipping them with the resources and opportunities to promote their personal and economic growth, fulfillment, and empowerment.

What are the gender differences in investing? ›

Most women have a savings account (61%) or cash ISA (35%). Men are almost twice as likely to invest in Stocks and Shares ISAs (30% vs 17%), SIPPs (19% vs 8%) or General Investment Accounts (16% vs 9%).

Do women make better investors? ›

Women investors tend to achieve positive returns and outperform men by 40 basis points, according to research from Fidelity Investments, based on an analysis of annual performance for 5.2 million accounts.

Why do women achieve better investment results than men? ›

Women outperform men in investment returns, and are more likely to remain calm and not make any big moves with our portfolios during times of market volatility. We also tend to shy away from the newest, shiniest, and riskiest investments.

Which gender is more likely to invest? ›

A NerdWallet poll from 2021 showed that 48% of women invest in the stock market, compared to 66% of men. Other studies have been done before. Women tend to invest less often and outperform men. Note also "91% more likely" is a relative statistic.

Which gender is better at trading? ›

Females tend to outperform in almost every metric of effectiveness, including actual performance, in evaluating and taking appropriate risks, and in the turnover of their portfolios. Even if you feel moments of self-doubt, don't let your gender prevent you from exploring trading.

Do women save more than men? ›

By the time women retire, we have 44% less saved than men, according to a Vanguard study. Men's larger account balances are primarily based on higher wages, not due to greater participation levels in their retirement plans. One of the biggest reasons women save less is the gender pay gap, but it's not the only reason.

Can a woman be an investor? ›

Women might still invest less than men, but they're making serious headway. Women today control more investable capital, voting shares of stock and corporate board seats than ever before, according to Morgan Stanley.

What is women's investment? ›

An increasing number of women in India are entering the workforce and seeking financial autonomy. They have various investment options, including PPF, mutual funds, NPS, fixed deposits, NSC, and Mahila Samman Savings Certificate, to achieve their financial goals and secure their future.

What do you learn in girls who invest? ›

Learn core finance and investment concepts from world-class business professors. Develop core technical skills and soft skills to thrive in a business environment.

What is gender impact investing? ›

Investing with the intent to address gender issues or promote gender equity, including by: Investing in women-owned or women-led enterprises. Investing in enterprises that promote workplace equity (in staffing, management, boardroom representation, and along their supply chains); or.

How does gender affect investment decisions? ›

The role of gender in investment decisions is still a controversial issue. In the literature, the main results are that women hold lower proportions of risky assets (Halko et al., 2012), they are more risk averse (Dohmen et al., 2011) and also less overconfident (Barber and Odean, 2001).

Why gender lens investing? ›

There is growing evidence that pursuing gender equity as an investor has positive benefits on financial returns, business, and society. Companies with women in executive management repeatedly outperform companies with no women in senior roles, as do companies with women on their boards.

What are the facts about women investing? ›

As of 2023, around 60% of women in the US are investing in the stock market in some way or another, compared to just 40% in 2017. And with the approach of the Great Wealth Transfer, women are expected to control $30 trillion by 2030. Not bad — considering we got a late start in the financial game.

Why invest in women accelerate progress? ›

Progress for women benefits us all. The COVID pandemic, geopolitical conflicts, climate disasters, and economic turmoil have pushed an extra 75 million people into severe poverty, since 2020. This could lead to more than 342 million women and girls living below the poverty line by 2030, making immediate action crucial.

Why invest in women entrepreneurs? ›

A study by BCG and MassChallenge found that women-led companies yield better returns on investment (ROI), generating 35% higher ROI than men-led companies. This is just one study out of dozens of other studies that reached the same conclusion; women founders outperformed their male peers.

What are the benefits of a woman owning a business? ›

Getting your business certified as a women's business owner offers some of the following benefits:
  • Access to federal funds and contracts. ...
  • Networking and educational opportunities. ...
  • New clients and profitable business partners. ...
  • Tax benefits. ...
  • Access to new funding opportunities.

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