AleFi and the 90-90-90 Rule (2024)

AleFi exists to create a transparent way for both old hats and newcomers to experience investing in a whole new way. As the internet becomes more inundated with unverified financial content creators, it is even harder for retail investors to navigate a very tumultuous stock market. According to the 90-90-90 Rule: 90% of new retail investors lose 90% of their money in 90 days. We want to curtail this number and create an accessible platform for retail investors to feel confident in their portfolios.

One of the key ways we do this is with AleFi Verified Investors. These individuals are certified by the app and are paid for sharing their profiles, meaning they have an incentive to only want to bring their best tips to people in the app. Meanwhile, retail investors can follow these verified investors and not only see what they are investing in, but have direct access to seeing how the stock is performing within the app. In conclusion, the AleFi app makes investing no longer a solo adventure riddled with possible pitfalls, but a collaborative experience for investors to engage in.