Australia’s Top 5 Most Popular Property Investment Strategies (2024)

Australia has one of the world’s strongest property markets. This has led to real estate being a popular option for anyone looking to invest their money.

As with other types of investing, there are numerous strategies for purchasing properties. The strategy you choose determines your short and long-term goals, the income generated by your investments, as well as how you handle your properties.

Property investment strategies are a big topic to cover. Advice on the matter is usually provided by a property investment company, but it’s a good idea to do some reading on your own. In this article, we’ll look at Australia’s top 5 most popular investment strategies to help get you started!

1. Buy and Hold

Buy and hold is the simplest and most popular property investment strategy in Australia. Under buy and hold, investors purchase a home and hold onto it for the long-term. This allows you to take advantage of capital growth over time.

Given that Australia’s property market has grown at a rate of 6% per year over the last few decades, this is a strong way to turn a profit. While holding onto the property, investors pay their expenses by renting it out. This allows for either a positive or negative gearing strategy, and it means the investor isn’t left out of pocket during their ownership.

Buying and holding an investment property can return tens or hundreds of thousands of dollars in capital growth, along with a steady source of income along the way.

2. Renovate and Hold

Australia’s Top 5 Most Popular Property Investment Strategies (1)

Similar to buy and hold, renovate and hold involves purchasing a property that needs work. By renovating the property, you are able to add significant value that will become a direct profit at sale time.

While this strategy is effective, it comes with greater risks than simply purchasing a property to hold. Renovating an entire house can cost hundreds of thousands of dollars. To make money, the improvements you make need to directly correlate to an increase in the final sale price.

Further complicating this strategy is the fact that you may not be able to rent out the house while renovating. If renovations take 12 months or more, this can put a significant dent in your savings. While you will be able to charge more rent once the work is complete, you need to ensure you have enough money to cover the immediate shortfall.
This strategy is best left to experienced investors. It takes practice to spot homes that are priced correctly for the renovate and hold strategy. Done correctly, this is the best way to make money on capital growth. Done poorly, this strategy can be extremely expensive, and it may even result in losses.

3. Positive Gearing

Most investment properties are rented out to tenants. With positive gearing, the rental income your property generates is worth more than the cost of the mortgage, maintenance and other expenses.

This leaves you with positive income from your tenants.

For example, Sally purchases a home worth $500,000. Her weekly mortgage repayments and other expenses come to a total of $600. She charges her tenants $750 per week for the property. This leaves her with a net income of $150 per week, making the property positively geared.

This strategy is simple and effective. The only downside is that your positive income is counted towards the rest of your income, resulting in paying more taxes throughout the year. Some of these tax expenses may be able to be offset with the deductions you’re entitled to as an investor.

4. Negative Gearing

Negative gearing is the opposite of positive gearing. The amount of income you generate from your tenants is less than the ongoing cost of maintaining the property.
If we reuse our example from above, Sally may choose to negatively gear her $500,000 investment property. She charges her tenants $580 per week. This means her investment is costing her $20 per week, making it negatively geared.

This sounds counterintuitive, but Australian investors are entitled to a range of tax deductions that cover the expenses of investment. This includes shortfall due to negative gearing.

Negative gearing is a popular strategy for high income investors. By negatively gearing investments, it’s possible to offset your normal tax obligations and come out on top. That is, it’s possible to use negative gearing tax deductions to earn more than you would if the property were positively geared.

The downside to this strategy is that it’s your responsibility to cover the shortfall. Sally is only paying $20 per week to maintain her investment, but negative gearing could cost you hundreds or thousands each week. You need to make sure you have sufficient income to cover the costs associated with negative gearing.

5. Flipping Properties

Flipping properties is a short-term investment strategy that involves purchasing an investment, improving the property (e.g. through renovation) and then selling it as soon as possible.

This strategy has been popularised by reality TV shows, but it’s one of the most difficult types of investing to do successfully. It’s difficult because investors need to carefully balance the upfront costs of purchasing the home against the renovations that are required. It’s possible to make lots of money in just 3-6 months of work, but it’s also possible to lose hundreds of thousands on the wrong investment.

If you want to flip properties then you will need to become experienced in judging the value of a property before and after renovation. This allows you to make offers that leave room for profit. You will also need to familiarise yourself with the common costs associated with renovations, as well as things that can go wrong along the way.

Australia’s Top 5 Most Popular Property Investment Strategies (2024)

FAQs

What is the most popular investment strategy? ›

Buy and hold

A buy-and-hold strategy is a classic that's proven itself over and over. With this strategy you do exactly what the name suggests: you buy an investment and then hold it indefinitely. Ideally, you'll never sell the investment, but you should look to own it for at least three to five years.

What is the best strategy for investing in real estate? ›

Residential rental properties are a tried-and-true real estate investment strategy. As an investor, you purchase residential properties and then rent them out to tenants for a profit. Rental income and property appreciation over time can generate strong returns.

What is the most common winning investment strategy? ›

Investment Strategy #1: Value Investing

They buy stocks that appear to be trading for less than what they're really worth. They're willing to bet that these stocks are being underestimated by the stock market and will bounce back over the long run. As those stocks grow in value, they turn a profit for the investor.

How many investment properties are there in Australia? ›

That means that around 2.22 million taxpayers in Australia are property investors, and collectively they own 3.25 million investment properties. While the number of property investors actually fell for 2019-20 for the first time since the 2007-08 financial crisis, it was by only 333 individuals.

What are the 3 most common investments? ›

As an investor, you have a lot of options for where to put your money. It's important to weigh types of investments carefully. Investments are generally bucketed into three major categories: stocks, bonds and cash equivalents.

What is the 3 investment strategy? ›

A three-fund portfolio is a portfolio which uses only basic asset classes — usually a domestic stock "total market" index fund, an international stock "total market" index fund and a bond "total market" index fund.

What is the 50% rule in real estate? ›

The 50% rule or 50 rule in real estate says that half of the gross income generated by a rental property should be allocated to operating expenses when determining profitability. The rule is designed to help investors avoid the mistake of underestimating expenses and overestimating profits.

What is the 1 rule in real estate? ›

For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price. If you want to buy an investment property, the 1% rule can be a helpful tool for finding the right property to achieve your investment goals.

What is the 2% rule in real estate? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

What is the number 1 rule investing? ›

Rule No.

1 is never lose money. Rule No. 2 is never forget Rule No.

What is the number one best investment? ›

11 best investments right now
  • High-yield savings accounts.
  • Certificates of deposit (CDs)
  • Bonds.
  • Money market funds.
  • Mutual funds.
  • Index Funds.
  • Exchange-traded funds.
  • Stocks.
Mar 19, 2024

What is the most risky investment strategy? ›

While the product names and descriptions can often change, examples of high-risk investments include: Cryptoassets (also known as cryptos) Mini-bonds (sometimes called high interest return bonds) Land banking.

What is Warren Buffett's investment strategy? ›

Warren Buffett is perhaps the best example of the power of long-term compounding. Buffett uses compound interest, dividend reinvestment, and the power of constantly reinvesting the operating cash flow generated by Berkshire's businesses to his advantage.

Which trading strategy has the highest success rate? ›

Indicator-Based Directional Trading

This strategy uses an indicator to determine the direction of the trade. The indicator provides a clear signal when it's time to enter or exit a trade, making it easy to work with. Traders who use this strategy can expect to see consistent results and high success rates.

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